Bigger Savings
We save you an average of 68% compared to high street opticians AND you receive a Free Second Pair on our GD frames costing £49 or more, or on our designer frames costing £79 or more. So unlike the high street, you can use two different prescriptions and share these with friends and family.

“I started Glasses Direct ™ to stop customers being fleeced on the high street, and after much flack from the rest of the industry, are now the world’s largest online retailer of prescription glasses. Our goal has always been to offer customers a competitive choice of fashionable and affordable frames, backed up by an outstanding team of qualified opticians on-hand, and a fast, efficient service. So far, it’s estimated that we have saved the UK glasses wearing public 40million on their prescription eyewear. I can guarantee that once you’ve ordered your glasses with us online, you’ll never return to the high street!”

Jamie Murray Wells
Founder & Executive Chairman
Glasses Direct ™

We guarantee you'll never shop on the high street for your glasses again!

Better Choice
You can browse thousands of fashionable and affordable frames over hundreds of brands across designer and own-label collections all in one place online. And with our Unlimited Home Trial, try on your favorite frames in the comfort of your own home. Get opinions from friends and family without the sales pressure.

100% Satisfaction Guaranteed
You can enjoy Free 14 day returns if you’re not satisfied with your order for any reason - or talk to our helpful team of qualified opticians at any point (08456 88 20 20) to answer any questions or help with your selection.

Don't Just Take Our Word For It See What Our Customers Say About Us!

Why Buy From Glasses Direct ™

In addition to all the reasons to the left, we offer a fast and convenient way to buy your prescription glasses online and our exceptional team of qualified opticians are available over the phone for help and advice whenever you need. If that isn’t enough, you will find a massive range of stylish, affordable frames and with our Free Second Pair offer, you can walk away with two pairs of glasses you love for as little as £49. Unlike on the high street, we accept two different prescriptions so you can share the offer with friends or family and save even more on your glasses. Once you buy your glasses from us, you won’t want to ever hit the high street for your glasses again.

Unmatched Convenience
You can browse our frames whenever and wherever you want. Have your glasses delivered direct to your door, without having to travel back and forth to the opticians.

Faster Delivery
With 80% of our single vision orders shipped within 3 days, you will receive your glasses when you really need them, rather than waiting a couple of weeks to collect them from the store.

10% Discount On ALL Glasses Orders
Use code GG0211C at the basket.

* Offer ends Wednesday 23rd February

2 For 1 Prescription Glasses
Shop Women's Glasses
Shop Men's Glasses